Internationalization has many different interpretations of what it means and what phenomena it refers from participation to adaption, to expansion and exporting. Nonetheless questions remain on how SMEs particularly from smaller countries which limited resources pursue their internationalization strategies, in comparison to the abundance of resources and advantages of multinational companies.

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Internationalization Strategies of Swiss Medical Devices

  • Daniele Scarabello,
  • Lynn Leng Khim Lim,
  • Swetketu Patnaik

摘要

Internationalization has many different interpretations of what it means and what phenomena it refers from participation to adaption, to expansion and exporting. Nonetheless questions remain on how SMEs particularly from smaller countries which limited resources pursue their internationalization strategies, in comparison to the abundance of resources and advantages of multinational companies.