The use of performance-based design for achieving durable concrete structures is gaining traction across the world. The emphasis on linking concrete performance to the specific deterioration mechanisms has led to the incorporation of relevant durability testing in construction projects. However, there are several challenges in implementation of durability design strategies in the field, especially from the perspective of emerging economies like India. The objective of this paper is to highlight the important factors that come in the way of implementing durability design practices. There is a clear need for focused research that can help sort out such issues.