This chapter focuses on results from a thematic analysis of U.S. news anchors’ Facebook pages that indicates journalists are posting about their personal lives to create connections with audience members, and they are also offering their opinions, particularly on higher profile stories like the COVID vaccine and the school shooting in Uvalde, Texas. The journalists we interviewed were divided about whether journalists should share personal opinions about stories on social media, with some feeling it can make the journalist seem more human, and others afraid that it compromises objectivity.