Marketers frequently employ creative problem-solving approaches across diverse scenarios but often face limitations stemming from individual cognitive biases and creative constraints. Artificial intelligence (AI) offers promising opportunities to help marketers overcome these challenges and enhance their creative processes. This entry introduces seven distinct roles through which marketers can use AI to actively contribute to creative problem-solving, beyond functioning as a simple tool. These roles—the Critical Coach, Diversity Advocate, Trend Miner, Inspirational Muse, Connector, Feasibility Analyst, and Visual Transformer—enable marketers to harness AI’s unique capabilities while mitigating their own biases. This entry integrates these roles with design thinking methodology through AIdeation, a five-stage demonstrating opportunities for marketers to leverage AI to (1) empathize with customers, (2) define focused problem statements, and then (3) ideate, (4) prototype, and (5) test potential solutions. Throughout each stage, AI provides complementary functions, from identifying patterns in data, crafting precise problem statements, generating innovative solutions, creating visual representations, and evaluating feedback. This AI-enhanced process strengthens the iterative nature of design thinking by facilitating continuous learning and refinement while broadening perspectives. The most significant benefit of AIdeation may be its creation of a dynamic feedback loop where human creativity and machine intelligence mutually reinforce one another. While acknowledging AI’s inherent limitations and potential biases, this framework illustrates that marketing innovation’s future lies not in choosing between human creativity and artificial intelligence, but in their thoughtful integration, yielding breakthrough solutions neither could achieve independently.