The emergence of chatbots represents an unprecedented opportunity in the marketing landscape due to their potential to offer personalized and interactive customer engagement. In the food marketing sector, chatbots promise to reshape how businesses communicate, market their offerings, and foster customer loyalty. This chapter investigates the adoption of chatbots in food marketing and the role of this technology in streamlining customer service, improving brand engagement, and boosting sales. With the support of artificial intelligence (AI) advancements, chatbots can simulate human-like interactions, offer tailored recommendations, manage reservations, and even facilitate online orders. The key applications, challenges, and ethical concerns of chatbot adoption in food marketing are addressed in the paper. The chapter also covers future research trends, including incorporating voice-activated AI and predictive analytics for marketing hyper-personalization. Finally, chatbots are poised to be pivotal in food marketing as they bring solutions that align with evolving consumer expectations and digital transformation in the food industry.