This chapter examines the situation of “historic centers” in Armenia through three case studies: Gyumri, Ashtarak, and Goris. Each city, distinct in its geographical location, landscape context, size, history, and characteristics, represents the diverse challenges and conditions encountered by “historic centers” amidst a rapidly changing environment. The chapter not only provides a historical overview and current analysis of these three sites but also proposes strategic actions aimed at fostering their development while preserving their unique historical and architectural attributes. Additionally, it explores the tools available for the protection of historic cities, emphasizing the benefits of a heritage-conscious approach. These benefits extend beyond the preservation of historical memory, contributing significantly to the overall revitalization and sustainable growth of the city.