In this post-Covid era, the global community is grappling with the challenges of vaccine acceptance, particularly in remote regions. Starting with the COVID-19 vaccine infodemic scenario, this chapter aims to shed light on the role of the media in promoting accurate information and fostering sustainable health practices. Focus group interviews were conducted with a group of respondents within the Omu-Aran community in Kwara state to examine the nature and pattern of information on the COVID-19 vaccine as it affects acceptability. Misconceptions stemming from different sources of information (including family and friends, health workers, and traditional media) were found to be predictors of vaccine acceptability. Findings show that rural communities lacked the requisite enlightenment regarding the COVID-19 vaccine due to inherent traditional beliefs and socio-economic factors. It is recommended that part of the media’s social responsibility is to reinforce health messaging to ensure that citizens are properly educated on the efficacy of the vaccine.

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COVID-19 Vaccine Infodemic among Rural Dwellers: Implications for Sustainable Health in Post-COVID-Era

  • Rachael Ojeka-John,
  • Bernice O. Sanusi,
  • Ajakaiye O. P. Olanrewaju,
  • Agwu Agwu Ejem,
  • Jubilee T. Apalowo,
  • Oluwakemi E. Akerele-Popoola

摘要

In this post-Covid era, the global community is grappling with the challenges of vaccine acceptance, particularly in remote regions. Starting with the COVID-19 vaccine infodemic scenario, this chapter aims to shed light on the role of the media in promoting accurate information and fostering sustainable health practices. Focus group interviews were conducted with a group of respondents within the Omu-Aran community in Kwara state to examine the nature and pattern of information on the COVID-19 vaccine as it affects acceptability. Misconceptions stemming from different sources of information (including family and friends, health workers, and traditional media) were found to be predictors of vaccine acceptability. Findings show that rural communities lacked the requisite enlightenment regarding the COVID-19 vaccine due to inherent traditional beliefs and socio-economic factors. It is recommended that part of the media’s social responsibility is to reinforce health messaging to ensure that citizens are properly educated on the efficacy of the vaccine.