Promoting products on websites has become relevant in the context of digital marketing. Deciding how a product is exhibited is an important issue, due to psychological factors that impact on attentional-emotional consumers’ responses. The purpose of this study was to compare the emotional and attentional reactions of consumers in relation to three different visual ways to present a product on a website. It was hypothesized that advertising images that contain human faces would be the ones that would work better in terms of attentional-emotional responses. The images were displayed on a Tobii® T-120 eye-tracking device to measure attentional behavior by considering ocular fixations. By using a Face-Reader NOLDUS 7.0 device, the emotional response to the stimuli was assessed. It was found that there are statistically significant differences between the measures of the degree of attention taken in each of the three conditions used. The images with human faces were the most relevant in terms of attention. These images performed better regarding emotional responses. Some limitations are the fact of not having considered variables that can affect the outputs measured, such as the position of stimuli, physical characteristics of participants’ eyes, and their level of expertise while navigating on internet.