Methodological Approaches

Chapter 4 reviews the various methodological paradigms and measurements which have been used in the study of emoji processing. This is structured under implicit and explicit measures. These include Spatial Stroop tasks, Lexical and semantic decision tasks, Dot Probe tasks, eye-tracking, Approach-Avoidance tasks, Go/No-Go tasks, neuroimaging, memory retrieval tasks, perception and attitude scales, and sentiment scales. Chapter 4 provides a summary of take-away points about general findings across methodological paradigms and where opportunities may reside on how these methodological paradigms might be used to advance the study of emoji processing.