This research examines how Internal Marketing (IM) affects Organizational Performance (OP) in the healthcare industry of the United Arab Emirates. Recognized for their varied staff and cutting-edge medical resources, the study examines two city hospitals using a combination of techniques to determine how internal marketing elements like staff training, motivation, and job contentment impact overall organizational results. The research discovered that hospitals could boost their overall organizational performance by implementing strategic internal marketing tactics that cater to the developmental requirements of healthcare personnel, resulting in enhanced patient care and operational efficiency. The results highlight the significance of successful internal marketing strategies in fostering a productive and engaging work environment that aligns with the healthcare facilities’ organizational objectives in the UAE. This study adds to current research by demonstrating the critical importance of IM in a changing and intricate healthcare setting. It suggests that implementing these tactics can result in better organizational results.

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The Impact of Internal Marketing on Organizational Performance in UAE Healthcare Settings

  • Malini Nair,
  • J. Anitha Menon,
  • Taonaziso Chowa

摘要

This research examines how Internal Marketing (IM) affects Organizational Performance (OP) in the healthcare industry of the United Arab Emirates. Recognized for their varied staff and cutting-edge medical resources, the study examines two city hospitals using a combination of techniques to determine how internal marketing elements like staff training, motivation, and job contentment impact overall organizational results. The research discovered that hospitals could boost their overall organizational performance by implementing strategic internal marketing tactics that cater to the developmental requirements of healthcare personnel, resulting in enhanced patient care and operational efficiency. The results highlight the significance of successful internal marketing strategies in fostering a productive and engaging work environment that aligns with the healthcare facilities’ organizational objectives in the UAE. This study adds to current research by demonstrating the critical importance of IM in a changing and intricate healthcare setting. It suggests that implementing these tactics can result in better organizational results.