This article examines the importance of the European integration process, namely the tools for optimizing the flow processes of modern organizations. We determined that special attention should be paid to logistical management, which plays a key role in the processes of optimization of logistics processes for enterprises. The relevance of the theme of the joint venture is due to the need to introduce advanced logistical technologies and practices to ensure competitiveness at the international level. Modern approaches to logistics, which are considered by such overseas researchers as Martin Christopher, John Gattorn, Douglas Lambert and Christopher Tanksley, emphasize the importance of its integration into the overall strategy of the company and the adaptability of logistics systems to changes in market conditions. However, trends and conditions of doing business require additional tests of theoretical approaches to increasing the effectiveness of conducting business and the introduction of new innovative methods in practice. Therefore, the purpose of this article is to study, analyze and determine the role of logistical management in optimizing the flow processes of modern domestic organizations in the conditions of European integration, to conduct an assessment of the impact of euro-integration processes on the logistics activities of organizations, as well as to identify the main problems and directions of optimization of logistics flows, taking into account the requirements of the European market. The main thing is to develop recommendations for improving logistical processes in the context of integration into the European Economic Area.