During the 2024 Indonesia Presidential Election, all the candidates employed their campaign strategies. One candidate, Anies Baswedan, introduced a fresh approach that had never been tried before. Anies utilized K-pop fans by capitalizing on a trend initiated by these fans after Anies's TikTok live session. Anies successfully crafted a new image by engaging with K-pop fans, predominantly from Generation Z, through the social media platform X (Twitter). Moreover, in the 2024 Indonesia Presidential Election, Generation Z constituted most voices. Anies's initiative sparked a significant trend on social media; his supporters began to assist his election campaign by creating accounts designed to promote him, modeled after K-pop idol fandom accounts. Using a qualitative approach and employing document analysis techniques, this study evaluates documents and evidence such as social media posts, photos, videos, and media coverage to identify specific strategies like hashtags, fan clubs, and online communities related to Korean fandom culture. This study aims to recognize trends and the incorporation of K-Pop cultural elements in political campaigns by examining tweets, retweets, responses, and multimedia content published on Anies Baswedan's social media platform, X.