This study aimed to explore the impact of electronic promotional mix on the attitudes of cosmetics consumers in Jordan. Specifically, it sheds light on the independent variable (i.e., the electronic promotional mix) and the dependent variable (i.e., attitudes of the consumers of cosmetics). The dimensions of the electronic promotional mix are: (electronic advertisement, electronic public relationships, and electronic sales promotion). A questionnaire was developed to meet the study’s goals. It consists of 20 items and sheds light on each variable of the study’s variables; the researcher distributed a 500 questionnaire to cosmetics consumers in Amman shopping malls. However, 410 questionnaires were returned, and eight questionnaires were dropped due to incomplete answers. Thus, 402 questionnaires were processed; statistically, the sample members were selected using the accidental sampling method. The researcher used a descriptive-analytical approach and used the appropriate statistical methods to analyse data. The study reached several results; for instance, the dimensions of the electronic promotional mix (i.e., electronic advertisement, electronic public relationships, and electronic sales promotion) have a statistically significant impact on the attitudes of cosmetics consumers in Jordan. There is much awareness about the significance of electronic sales promotion in raising the demand for cosmetics. Therefore, the study recommends exerting effort to address the challenges facing electronic promotion and provide more attention to an electronic advertisement to attract customer attention. Furthermore, the study recommends establishing a website by each company to provide customers with information about itself and its products. Taking this step shall positively affect the customer attitudes.