The fashion system and industry are very important and strategic sectors for supporting the global economy, while at the same time causing one of a major environmental impact. Every day we see a growing concern in society about environmental issues, making necessary a rethink of production procedures in the textile and clothing industries. The fashion industry is primarily characterized by the product life cycle; labor exploitation; increasing consumption of non-biodegradable synthetic fibers such as polyester; unrestrained consumption and subsequent waste. This has led to a new paradigm marked by concern for various environmental issues, such as reducing water consumption, chemical usage, and energy, thereby striving to produce in a more sustainable manner. Concepts such as ethical fashion and sustainable fashion are currently leading scientific and industrial research in the search for new solutions with pre-consumption waste: natural and synthetic fibers and fabrics. In this manner, the objectives to be explored are intertwined with the potentials and resolutions within the fashion industry, pertaining to the advancement of their systems and their communication methods with consumers. Consequently, companies must reassess their strategies and reconsider their decisions, prioritizing new business models such as the “Circular Economy” as a competitive edge in the industry using the J. Gomes case study for this research.