Is the incorporation of technology in digital devices based on sustainability principles, considering economic, social, environmental and cultural dimensions? Can a specific UX/UI ideation tool leverage technological and social innovation design? Is Human-Computer Interaction and Design in this sphere still too focused on breaking down problems into smaller, more easily understood components and using logical reasoning to arrive at solutions instead of a holistic understanding that balances logical and emotional reasoning for decision-making and problem-solving? These are some of the issues tackled within the Digital Experience Theatre (DXT), the title of a research project and a new ideation tool for conceptualising e-things and defining innovative solutions that can be simultaneously technology-based and humanity-centred. The paper delves around significant subjects that inform the research, such as Augusto Boal’s Theatre of the Oppressed and the Image Theatre, the concepts of co-creation and participation, image-making through AI technology, and the notion of designing e-things for the pluriverse with more-than-human care. The DXT first workshop and iteration are also described, aiming to work as a metaphoric rubber band ideation tool that pushes dystopias to micro-utopias.