This article aims to present and describe a pedagogical practice implemented at Lusófona University during the Springer Semester of 2022/23 with undergraduate students in the 3rd year of Communication Design. The practice builds upon a previous project with the same students, conducted in 2021, for the now_you_see_me_moria (NYSM). This movement intended to raise awareness about the humanitarian crisis at Moria Camp in Lesbos, Greece and has collected 446 posters from graphic designers and students worldwide, including ten posters from Lusófona Design students, through a website and Instagram profile. To further support the organisation, the same group of students and their Design professor, also the author of this article, organised a poster exhibition in two Porto subway stations in May 2023. The exhibition started with an international conference with invited speakers, including the NYSM coordinator. The creative process was done using the Design Thinking methodology. The article has four main parts: introduction, literature review, pedagogical practice (methodology, exhibition, conference, balance), and final considerations. This academic initiative proved to be a valuable opportunity for several reasons: (a) provided design students with responsibility, collaboration, teamwork, practical skills, and motivation; (b) emphasized the responsibility of design educators to inspire students to use their creativity beyond profit-driven motives; (c) provides a tangible opportunity for students to help those most in need; (d) bridged the gap between theory and practice; (e) equips undergraduates with the necessary skills and attitudes to provide innovative responses to a changing world; (f) fostering social engagement and driving positive social change; (g) also, empower design students to a societal impact.