Neutrality has been progressively reinterpreted through the socio-cultural narrative produced over the last decade by the Fashion industry, invested in demystifying gender and expanding the dialogue on diversity, inclusion, and representation. From unisex to androgyny, the idea of neutrality has been creatively explored by designers in multiple ways, which maintains the importance of clarifying these notions, particularly in a moment when they seem to be interchangeably applied along with the concept of genderless and non-binary fashion, as if they were one and the same. However, illustrating different moments in recent history, they also reveal distinctive interpretations of neutrality, seen by unisex fashion through a binary and heteronormative lens, and by genderless fashion as an opportunity to deconstruct (and potentially eliminate) the notion of gender as a reference in the creative process. Although this reflection is not new, it remains in the zeitgeist, often as a source of misconceptions. Therefore, we aim to contribute to this ongoing discussion through the revisitation of the historical and cultural limitations that have heteronormatively designed our constant illusion of neutrality.

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Revisiting the Illusion of Neutrality Through Fashion Design

  • Catarina Moura

摘要

Neutrality has been progressively reinterpreted through the socio-cultural narrative produced over the last decade by the Fashion industry, invested in demystifying gender and expanding the dialogue on diversity, inclusion, and representation. From unisex to androgyny, the idea of neutrality has been creatively explored by designers in multiple ways, which maintains the importance of clarifying these notions, particularly in a moment when they seem to be interchangeably applied along with the concept of genderless and non-binary fashion, as if they were one and the same. However, illustrating different moments in recent history, they also reveal distinctive interpretations of neutrality, seen by unisex fashion through a binary and heteronormative lens, and by genderless fashion as an opportunity to deconstruct (and potentially eliminate) the notion of gender as a reference in the creative process. Although this reflection is not new, it remains in the zeitgeist, often as a source of misconceptions. Therefore, we aim to contribute to this ongoing discussion through the revisitation of the historical and cultural limitations that have heteronormatively designed our constant illusion of neutrality.