Tourism Destination Competitiveness: Innovative Conceptual Model of the West Region of Portugal

The tourism industry has demonstrated a rapid development in different cities, regions and countries, therefore new trends and demands appear. The West Region over the years has shown a dynamic development and growth, proving to be a relevant destination of the Center of Portugal. The main goal of this study is to understand how the West Region differentiates from other regions. This research aims to define a tourism destination competitiveness model and indicators that allow a systematic assessment of competitiveness. This work was based on a qualitative approach that led to a literature review about the topic of tourism destination competitiveness. The research findings identify a model with different dimensions, indicators and variables. Consequently, collecting data with the proposed model and indicators will have an impactful outcome, because it allows each stakeholder to acknowledge what strengths and weaknesses they need to improve or develop regarding their touristic activities and services.