Measuring the Relationship Between Financial Function Management and the Competitiveness and Positioning of Small Tourism Businesses in Juarez, Mexico

Financial function management is essential to improve the competitiveness and positioning of small tourism businesses. It is common that owners or managers do not know or do not implement financial management practices, depriving their businesses of its benefits. The objective of this research is to analyze the process of developing an ad hoc measurement instrument to estimate the relationship between financial management variables, competitiveness and positioning in small tourism enterprises in Juarez, Mexico, including restaurants, bars and hotels. For the design of the instrument, a rational validity process was adopted that included an exhaustive review of the literature, as well as the determination of epistemic routes to develop the items. To confer content validity, a group of experts was formed to evaluate the adequacy, coherence, relevance and clarity of the instrument. The results show that an instrument with rational and content soundness and good internal consistency was obtained. The limitations of the study refer to the cross-sectional temporality and the ad hoc nature of the instrument, i.e., it is not generalizable. Conclusions derived from the study and a research agenda for future research are presented.