Temporary Architecture: A Strategy to Enhance the Light Competitive Image

The time across places creates competitive disparities in the city, where some places respond promptly to the flow of time, while others lag, succumbing to a state of decline. Those locations that adapt to the temporal changes achieve a contemporary image, resisting deterioration and fading away. Meanwhile, many contexts suffer from regression. Temporary architecture is considered a light, economical, and attractive strategy to enhance the competitive image of contemporary cities. It possesses the agility to adapt quickly to keep up with the immense technological and digital competition worldwide. This research addresses the significance of temporary architecture and structures as an effective strategy for achieving transparent competitive urban images. It sheds light on the challenges faced by these urban sites amidst ongoing transformations. Through an analysis of the impact of temporary architecture on the interaction between individuals and locations, the research has found that temporary architecture is a strategy that enhances the attractiveness of places. The focus is on highlighting the subconscious creative and innovative aspects within the fabric while emphasizing how to achieve a balance between innovation and preservation of historical identity. Finally, the research provides recommendations on effectively utilizing temporary architectural to enhance competitiveness in urban sites.