Urban Competiveness and the Transformation of Cities Identity

Urban identity is a crucial of a city characterization, encompassing various elements that contribute to its distinctive character and condition, it is influenced by social, culture, economic and technological development. Since 2006 – Baghdad witnessed a very huge transformation of its identity due to investment projects specifically in housing sectors, urban competitiveness maximizes the speed of the transformation. The real life during more than 15 years explain that the project has to value for competitively. For this reason, the objectives of the research are: Results explain that urban comparativeness in the housing sector depends on the visual and transform life style of people more than adding sustainable value to the city.