The Visual Journey Through Urban Streets

The research discusses the role of lighting in the visual journey within urban space as a catalyst for increasing competition in the urban environment. The research aims to clarify the role of traffic lights in the aesthetics of the visual journey to, activate urban competition. A visual journey is defined as a comprehensive experience that includes enjoying the views and landscapes that the individual encounters during his journey on the street of Baghdad city. The aesthetics of a trip can be defined by various factors, and some of the most important ones include: Personal Preferences-Natural Landscapes and Art and Architecture Activities and Interactions, Local Cuisine and Culinary Experiences: Environmental Impact, Social and Cultural Interactions Seasons and Weather Conditions, History and Culture, Quietude and Serenity: The objective of the present paper is to explain the role of smart and lighting signs to enforce the beauty of urban journey as a process of meliorating urban competiveness. Tow steps are necessary to complete the objective, structuring conceptual frame and applying case study. Conceptual frame include (lighting signs - The beauty of the journey), results clarify that urban journey can be strengthen through: the presence of lighting signs contributes positively to urban competition. This is evidenced by increased visual enjoyment and journey time, with a focus on factors such as colors, shapes, and intensity of lighting, The heterogeneity of content and the heterogeneity and accumulation of content increases the visual confusion of the aesthetics of the visual journey. The attention to pedestrian-friendly features further enhance the beauty and enjoyment of the visual journey, positioning lighting signs as focal points that elevate the overall aesthetic value of the streets for urban competition.