The Rural Landscape Is the Backdrop for the Promotion of Outdoor Sports. A Case Study

Overall, rural space represents a common good, beyond ownership structures and forms of management. Attention must increasingly be paid to the multifunctionality of rural and open territory; to its ability to produce a flow of goods and services useful to the community, linked not only to primary production, but also and above all to the recycling and reconstitution of basic resources (air, water, soil), the maintenance of ecosystems, biodiversity, of the landscape; to tourism, opportunities for recreation and outdoor life. In particular, the contribution highlights the importance of the rural landscape and its recreational potential in outdoor sports. For some time now, the rural landscape has been observed and studied as a fundamental element for sustainable territorial development, especially in the more peripheral territories. The landscape perspective is promoted globally by all major institutions and through important regional directives and policies. In particular, the rediscovery of the rural landscape as a historical and cultural product has made it an integral part of many initiatives for positive integration between society and the environment. The practical contribution of this study is to highlight how the combination of rural landscape and sport can translate into opportunities for regional development and knowledge of lesser-known tourist destinations.