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While cryptocurrencies gain popularity, many lose value over time. To harness the benefits of launching a new cryptocurrency, identifying factors influencing its perceived value is crucial. Our in-progress study, based on the Technology-Organisation-Environment (TOE) framework and trust-related literature, revealed that (1) security, transaction speed, supply, gifting, trust, user critical mass, and issuer interaction impact cryptocurrency value directly or indirectly, (2) Technical aspects matter less compared to organizational and environmental factors, (3) Drivers of value differ slightly between stablecoins and non-stablecoins, (4) Some factors influence value indirectly through trust, with no significant direct impact.

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Drivers of Perceived Value of Cryptocurrency: Comparing Stablecoins and Non-Stable Cryptocurrency

  • 会议论文

  • 发表日期：

    2025年

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  • Gerrard Li,
  • Cheuk Hang Au,
  • Kevin K. W. Ho,
  • Kris M. Y. Law

摘要

While cryptocurrencies gain popularity, many lose value over time. To harness the benefits of launching a new cryptocurrency, identifying factors influencing its perceived value is crucial. Our in-progress study, based on the Technology-Organisation-Environment (TOE) framework and trust-related literature, revealed that (1) security, transaction speed, supply, gifting, trust, user critical mass, and issuer interaction impact cryptocurrency value directly or indirectly, (2) Technical aspects matter less compared to organizational and environmental factors, (3) Drivers of value differ slightly between stablecoins and non-stablecoins, (4) Some factors influence value indirectly through trust, with no significant direct impact.