Rethinking Our Habits: Development and Effects of Interventions to Promote Mindful Sharenting

This chapter enhances our understanding of the influencer sharenting phenomenon by consolidating insights previously explored in the book. It delves deeper into the influence of contextual factors and cognitive biases, illustrating how these elements contribute to influencer parents’ tendency to underestimate the risks associated with sharenting. This chapter also delineates the ecosystem in which influencer parents operate and the various factors that contribute to their inclination to prioritise short-term gains over the long-term downsides associated with sharenting behaviour. We examine existing interventions aimed at sensitising and supporting (influencer) parents regarding their sharenting behaviours and discuss the effectiveness of a Flemish intervention with a central focus on influencer sharenting. To conclude, the chapter offers inspiration for future interventions, underscoring the importance of considering diverse stakeholders beyond parents. We provide insights into the complexities of altering (influencer) sharenting behaviour and the challenges and opportunities for promoting online safety and long-term well-being of children. This comprehensive approach seeks to inform future research and intervention efforts, focusing on fostering collaborative and holistic strategies to address the evolving landscape of influencer sharenting in the digital age.