Anti-vaccination Movements Online: The Lucrative Business of Dis/Misinformation

Online anti-vaccination messages are incredibly profitable for the websites and platforms that host them. A large body of literature, research, and interventions have acknowledged and tackled the widespread prevalence of anti-vaccination messaging in the online environment as an ongoing disinformation and misinformation problem. This chapter explores anti-vaccination messaging online as an economic concern. This lens is used to discuss the profits, disseminators, and the potential health, financial, and trust costs that audiences may endure.