This chapter explores contemporary applications and challenges in psychology. Florence L. Denmark highlights the need for accreditation, specialization, and the debate over psychologists prescribing medication. She also addresses gender issues and the international perspective of psychology. Francisco Santolaya anticipates that globalization and technology will increase demand for psychologists, particularly in gerontological psychology due to an aging population. Charles D. Spielberger envisions health psychology and the growing role of technology, including the Internet and computers, in research and therapy. Francisco J. Labrador emphasizes the shift toward practical applications of psychological knowledge and the need for technological advancements. Hoskovec discusses the importance of interdisciplinarity and the social role of psychology. Alan E. Kazdin predicts a closer integration of psychology with biological sciences and technology. Elizabeth Nair underscores the importance of globalization and attracting top students. Saths Cooper stresses the need for scientifically grounded psychology in political decision-making, while Ingrid Lunt notes the increasing diversification of the field.