This study presents the results of a public survey, through a memory exercise, in relation to the ceramic plate presented in a tasting experience in the context of the medium/high segment of gastronomy in Portugal. The aim was to assess the choices that respondents make in relation to the visual characteristics of the ceramic plates used in the experiment. We used a qualitative methodology, with analysis and discussion of the results of the survey applied through an online questionnaire, and we observed that the colour of the ceramic plate is not regarded in favour of the material and shape, not because it is seen as irrelevant, but because it is inseparable from the whole. The study is interspersed with know-how inputs how from Portuguese ceramics industry; authors who have dedicated themselves to these areas; and contributions from interviewed chefs. We have learnt lessons from the intersubjective dimension, providing reflections for a better understanding of what customers retained from the ceramic plate through their opinions and preferences. And we set them against those ceramic models prevailing in this context, indicating paths/trends that designers and chefs can use in their projects.