Preference of Women Towards Digital Technology

The world at present is witnessing digital transformation. It has paved way for economic empowerment of women and is contributing to a great extent bridging the gap based on gender. The technology and digitalisation through internet and mobile phones have created more and more opportunities for the women to get themselves engaged in some sort of job or service which offers multiple benefits to them and their families. But still in the employment sector a wide gap exists between men and women especially in terms of innovations and skills. The present study intended to identify the factors influencing the preference of women towards digital technology. It was identified that their preference towards technology is influenced by individual and technology specific factors.