Tools and Techniques to Improve Innovations and Agility in the Digitalization Era

Actual technological change is represented in a form of digitalization. In a briskly developing digital business environment, technological advancements and digitalization started to change enormously. Therefore, it is important to explore the impact of digitalization and technological advancements on innovation management and entrepreneurial agility within the context of Industry 4.0. This publication explores the impact of digitalization and technological advancements on innovation management and entrepreneurial agility within the context of Industry 4.0. It examines how companies of different sizes approach these changing factors and identifies management tools and concepts that contribute to increased innovative strength and agility. The study combines a literature review with expert interviews to gain insights from professionals in various organizations. The findings highlight the differences between large companies and SMEs in terms of their innovation management practices and the use of analysis software and network structures. The article emphasizes the importance of autonomy in connection with innovation and agility, particularly in the digitalized economy. It also discusses the challenges faced by small and medium-sized enterprises regarding their knowledge and utilization of digitalization possibilities. The research contributes to a deeper understanding of innovation and agility management in the era of digitalization and suggests potential areas for further investigation. Despite limitations in sample size and participant competence, the findings offer valuable insights and serve as a foundation for future research in this rapidly evolving field.