Linguistic Strategies for Enhancing Brand Storytelling in English-Language Marketing Campaigns

This article bridges the links between marketing, branding, and linguistics, looking into the issue of brand storytelling which has been shown to be very significant in English language campaigns. It talks about the linguistic strategies that are used in creating riveting brand stories and analyzes the cultural aspects that are essential for brands to connect and bond with diverse English speakers. The study stresses the necessity for lexical strategies, such as selecting the right words and cultural congruity which will help in storytelling of the brand to the consumers, which will engage them on an emotional level.