Translating Corporate Social Responsibility: Bridging Cultural and Linguistic Gaps in Global Business Communications
摘要
Corporate social responsibility (CSR) has become an integral part of global business operations. Generally speaking, corporate social responsibility is viewed as a set of values and actions that reflect ethical or philanthropic practices and the well-being of the community. Given the critical role that CSR initiatives play in modern business operations, it is reasonable to assume that effective communication of CSR initiatives is critical across corporate and national cultures. A topic that has not received sufficient attention is the translation of practical and theoretical aspects of corporate social responsibility for different audiences in the context of international business relations. This article explores the practical and theoretical difficulties encountered when translating CSR and how these are affected by language barriers and cultural issues. In fact, it is most important to note that CSR is seen not only as a social and business strategy to support society, but also as a tool for understanding the complexities of how language and culture influence the way decision-makers design corporate programs and initiatives. The aim of the project is to explain to translators and researchers interested in CSR best practices in the business world, communication strategies and the challenges of translating CSR. Using some real-world examples, the author outlines the theory and challenges faced by translators in both ordinary companies and multinational corporations, and discusses ways in which language and cultural issues can be addressed in the context of corporate social responsibility.