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Investigating the Impact of Language Choices and Strategies on International Business Negotiations, Marketing Campaigns, and Cross-Cultural Collaborations

  • Mohammed Al-Badawi,
  • Alalddin Al-Tarawneh,
  • Aref A. Murshed,
  • Ali alrahamneh,
  • Al-Hareth Alhalalmeh

摘要

The abstract concludes the research paper, discussing the impact of language choices in international business negotiations, marketing campaigns, and cross-cultural collaborations. Language and cultural differences pose barriers to success in international business. Understanding the value of cultures and languages is crucial for businesses to achieve their goals. Language fortitude, vision, practice, and marketing strategies have explicit impacts on business. These findings benefit scholars and professionals engaged in international business activities. The research contributes to identifying effective approaches for language governance in international business. The paper reviews relevant literature, highlighting linguistics and sociolinguistic surveys. Practical experiences, feedback from professionals, and foreign language importances are analyzed. The research aligns with current practices and emphasizes the practical aspects. It provides insights into marketing theory and methodological implications.