The Impact of Change Management on Achieving Competitive Advantage of Food Industry

This study aimed to explore the impact of change management strategies on achieving competitive advantage in the food industry in Jordan. Data were collected through surveys carried out on 254 managers in food companies in various regions of Jordan. The questionnaire tool assessed perceptions of change management strategies and dimensions of competitive advantage. SEM analysis was used to study the direct effects of change management on competitive advantage. The results showed a positive impact of effective change management on achieving competitive advantage in the food industry in Jordan. Specifically, the adoption of proactive change management strategies, such as change in structure, strategy, culture, and technology, has been shown to enhance competitiveness by introducing new products, improving quality, accelerating service delivery, and increasing market share. This study makes an important contribution through its empirical examination of the relationship between change management and competitive advantage in the food industry in Jordan, offering valuable insights for companies seeking to improve their performance and stay ahead of the competition in an evolving and dynamic market.