The Influence of Paralinguistic Features on Consumer Engagement with English-Language Marketing Content

This article looks at the significance of paralinguistic features in marketing, and explores their impact on consumer engagement and behavior. Paralinguistic features are important in communication because they include non-verbal elements which enhance meaning. The study investigates how tone, style, and humor influence consumer responses to marketing content. Through empirical analysis and theoretical frameworks, the research reveals how paralinguistic features affect consumer engagement in English-language marketing. The findings emphasize the importance of considering these elements when creating effective marketing strategies.