Democratizing Gamification Strategy Design on Multitenant Platforms Through a Low-Code Approach

Gamification is a growing trend, driving behavioral shifts and nurturing user engagement across online platforms. Yet, a critical challenge persists in sustaining the underlying gamification engines that drive platform-oriented gamification. Typically, these systems are the domain of developers, but what if this capability were democratized for end users? This paper presents a case study wherein a gamification engine underwent evaluation within the dynamic ecosystem of the CAMPUS platforms. Given the technical complexity inherent in construction and the inadequacy of hard coding, the study's evaluation centered on a design-based research methodology. This approach encompassed four iterative cycles, testing various phases of prototype designs and culminating in the development of a low-code interface tailored for platform administrators’ use. According to the results of this study, it was possible to validate the relevance and importance of implementing the low code interface since it proved useful in simplifying the gamification creation process and was suitable for the target audience, bringing novelty to the current gamification system.