Creativity in Management Education: A Practice-Based Dynamic

Creativity is critical in sustaining the potential of Innovation within organizations and as a driving force for the creative economy. Despite its relevance, creativity needs to be better explored in research on Management Education. This chapter aims to discuss how practice-based pedagogy improves creativity education in Management. Research methods are based on a 24-month inductive and practice-based study of recurrent educational practices of creativity through a curricular component of an undergraduate management course at a Brazilian University. The results highlight the fruitful contribution of the theatrical improvisation practice to creativity education structured into four conceptual categories: creativity as expressing, sensing, collective doing, and playing. The research results contribute to expanding the field of research on creativity in educational settings and the field of research on management education.