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In 2007, the author began a study to systematically analyze the physical attributes of “kawaii,” focusing on its value as a kansei value of artificial products. In this article, I introduce some of the studies we have conducted. The targeted physical attributes are shape, color, size, material perception, and sound. The obtained results can provide guidelines on how to make industrial products and websites more kawaii. Kansei or emotion has been recognized as very important for our decision making and social acceptance. Kawaii is expected to the fulfillment of peace and sustainable development goals (SDGs) in the twenty-first century.

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“Kawaii” as a Kansei Value from an Emotional Engineering Perspective

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  • 发表日期：

    2025年

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  • Michiko Ohkura

摘要

In 2007, the author began a study to systematically analyze the physical attributes of “kawaii,” focusing on its value as a kansei value of artificial products. In this article, I introduce some of the studies we have conducted. The targeted physical attributes are shape, color, size, material perception, and sound. The obtained results can provide guidelines on how to make industrial products and websites more kawaii. Kansei or emotion has been recognized as very important for our decision making and social acceptance. Kawaii is expected to the fulfillment of peace and sustainable development goals (SDGs) in the twenty-first century.