Business model innovation (BMI) has been gaining ground, driven by the prevalence of new technologies, the evolution of markets and changing commercial. Big-data (BD) has managed to dominate the interest of researchers and managers in a very short time, greatly changing the way in which data is generated and used in companies. Therefore, it is proposed to contribute to the BMI literature from the theory of the firm through a little explored approach such as knowledge-based dynamic capabilities. The objective is to analyse the role of BD analysis in the KBDC to examine how they influence the BMI. The contextualization and experimentation of data provide the company with greater flexibility through the best internalization and combination of knowledge. The best socialization and internalization of knowledge is supported by an organizational culture that allows error, autonomy and chaos. The use of BD analysis allows improving organizational performance and agility.