The innovation adoption can be influenced by different perceived innovation characteristics, which vary from sector to sector. The agri-food system is an extremely important sector that has undergone several transformations due to its responsibility to feed a rapidly growing population while facing climate change and resource scarcity. This challenge presents the sector with the possibility of various innovations. However, for the innovation adoption to occur efficiently, it is necessary to identify the perceived innovation characteristics that may influence innovation adoption, which is the objective of this study. For this purpose, semi-structured interviews were conducted with managers involved in the innovation adoption in the agri-food system. It was possible to verify that the following perceived innovation characteristics influence the innovation adoption in the agri-food system: Compatibility and Market Demand, Relative or Economic Advantage, Complexity, Testability, Visibility and Uncertainty.