The concept of circular economy aims to extend the end-of-life of products by reducing or reusing products and materials, being Design a central part of a successful circular product. In line with the 6Rs strategy for circularity, Redesign (applied by eco-design practices) allows the creation of products that can be easily repaired, upgraded, or disassembled, extending their life, and fomenting a circular economy. For that reason, the aim of this research is to analyse the role of Redesign in the circularity of footwear products. Exploratory qualitative research was conducted, with five in-depth interviews with founders and R&D managers of prominent footwear organizations. Results demonstrate that most interviewed companies, which were born circular, considered Redesign practices from the definition of the product concept. In conclusion, looking at Redesign strategies holistically and through its specific sub-relationships have a major impact on the company's circularity practises.