Association Between Demographic Factors and Internet Banking Usage

Internet banking, an innovative way of banking delivery, plays an important and major role in the banking industry worldwide. Almost all the banks in India provide such innovative internet banking services. But, despite the banks’ efforts towards increasing internet banking customers, it is yet to reach its desired levels and attract all customers. This study made an attempt to identify the association between demographic factors and the internet banking usage among the internet banking users. Using convenience sampling 429 responses were collected from the internet banking users in India. Descriptive analysis was used to understand the profile of sample respondents. In addition, Chi-square analysis was used to find out the relationship between demographic factors and the internet banking usage. From the analysis results, it was found that there is a significant association between demographic characteristics and internet banking usage.