Introduction

This introductory part describes the contexts, inspirations, and roots of the volume and the research procedure course to build a theoretical fundament for analysing non-artistic kitsch by applying the kitsch experience theory (Szostak & Sułkowski, Kitsch in Management: Characteristic Forms, Carriers and Propagators. In Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development During Global Challenges: Proceedings of the 35th International Business Information Management Association Conference (IBIMA), IBIMA, Sevilla, pp. 7584–7598. https://depot.ceon.pl/handle/123456789/19173 , 2020). Next, research gaps, problems, objectives, and theses are formulated. Finally, the book structure and each chapter’s characteristics are described.