Enhancing Traceability in the Norwegian Fish Supply Chain: Blockchain Adoption

This study investigates the adoption of blockchain technology in the Norwegian fish supply chain to address the critical issue of illegal fishing, a context where existing traceability systems face significant challenges. Focusing on the Norwegian Directorate of Fisheries’ CatchID Program, this research examines the factors influencing stakeholder perceptions and adoption of BCT within the Norwegian fish supply chain. Through observational and survey data, the study leverages affordance theory to reveal that while stakeholders recognize blockchain technology’s potential to increase transparency, data integrity, and security, significant barriers hinder its adoption, including challenges with integrating it with existing systems and navigating regulatory hurdles. The research underscores the need for strategic alignment between technological capabilities and socio-cultural contexts to facilitate successful BCT integration.