Post-adoption Barriers to Metaverse Usage: An Active-Passive Resistance Perspective from Consumer Reviews

Unlike adoption, the post-adoption behaviour of metaverse applications has not been thoroughly investigated. The study aims to investigate the active and passive resistance-causing barriers experienced by users of Metaverse applications post adoption. A total of 70631 critical user reviews were obtained from 10 different Metaverse applications and subjected to text analytics procedures to identify relevant themes as barriers to post-adoption metaverse usage. The findings revealed high presence of system-related barriers and low presence of functional and psychological barriers as active resistance with high presence of passive resistance through individual barriers. The findings can be utilized by metaverse-developers to retain users post adoption.