Infrastructural and Marketing Support of the Energy Saving System: Strategic Guidelines for National Programs Recovery

Increasing the energy efficiency level of buildings is crucial for recovering the Ukrainian economy and resolving the dependence on external energy sources. This study presents a toolkit of scientific and methodical approaches to the infrastructural and marketing support of energy-saving systems, allowing one to solve the existing problems in the national energy sector systematically. Based on monitoring the results, practical strategies for further development have been identified, aimed at constantly increasing energy efficiency, energy sustainability, economic security, and scaling up energy efficiency programs. It has been established that the technical and economic substantiation of energy-saving projects based on assessing energy costs and economic effect levels allows the creation of a foundation for involving new participants in scaling up positive experiences. The energy-saving system infrastructure and marketing support are vital in implementing national economy recovery projects by stimulating the demand for energy-efficient solutions and the transition to sustainable development. The practical implementation of this approach in the example of one communication and logistics infrastructure facility made it possible to reduce the cost of heat energy consumption by 5.8 times. The discounted payback period for the implemented energy-saving measures ranges from 0.16 to 3.16 years. Scaling this project will expand the influence of energy efficiency processes on other critical infrastructure facilities, increase the overall energy efficiency level in various economic sectors, reduce dependence on energy sources, and contribute to preserving natural resources and reducing their negative impact on the environment.