Development of a Fresh and Cold Chain Logistics Information Sharing Platform Based on Blockchain and Tripartite Evolutionary Game Theory

In China, challenges have been encountered in managing cold chain information, especially poor information exchange during distribution. This situation has resulted in significant disruptions and losses within the fresh cold chain logistics sector. To tackle the issue of compromised fresh food quality during transportation due to informational gaps, a blockchain-based platform is constructed by this study. The platform is designed to facilitate efficient logistics data exchange for fresh goods. With aims ranging from system design to functional deployment, the initiative seeks to elevate service standards in cold chain logistics. The feasibility of this innovative information-sharing platform is evaluated through a tripartite evolutionary game, involving stakeholders such as fresh food markets, fresh food suppliers, and cold chain logistics companies. The game ensures that transparent and accurate data exchange, efficient product positioning, and reduction in losses of fresh products due to informational silos are achieved.