Guangxi Tobacco Commercial Green Logistics Strategy and Case Empirical Analysis Based on SWOT-AHP Model

The logistics of the tobacco industry runs through the entire supply chain of cigarette production, commercial sales, and terminal consumption, and is one of the core competitiveness of the tobacco industry. The logistics operation process may generate a large amount of carbon emissions, and it is necessary to carry out comprehensive green logistics construction and carry out carbon reduction and emission reduction actions to achieve sustainable development. This paper takes the construction of green logistics in Guangxi's tobacco industry as an example, with the goal of promoting green logistics construction globally. Using tools such as SWOT analysis, AHP, and strategic matrix analysis, it systematically analyzes the advantages and disadvantages that affect the development of enterprise logistics, clarifies the strategic positioning of green logistics development in Guangxi's tobacco industry, analyzes enterprise examples, and proposes practical and feasible strategic measures based on this.