The paper describes the work of La Rivoluzione delle Seppie in Belmonte Calabro, where they have regenerated places and promoted new forms of community and social cohesion. The tested and implemented strategies aim to make these so-called marginal areas competitive and attractive within local and territorial systems and globally. The experimental nature of this practice is characterized by a methodology for designing and constructing placed-based interventions tailored to the territories and carried out through the involvement and protagonism of academics, students, institutions and local communities. A methodology that enhances the local skills implemented by knowledge of global stakeholders and it uses critical issues as opportunities to generate elements of innovation necessary to qualify the relaunch and the development of the area concerned. The action of La Rivoluzione delle Seppie started in Belmonte Calabro. The group acted as an agent of change and, above all, as a facilitator between the old and the new inhabitants. Not only Belmonte, but also BelMondo!