Architectural Creativity Stranded at Mid Journey? Evaluating Creative Potential of Prompts and Images in Generative AI
摘要
The transformation of the image generation with the advent of Generative AI (GAI) prompts a reevaluation of creativity in architectural design process. This study investigates the creative capacity of architectural prompts and their corresponding images during the conceptual design phase. The study reveals a consensus among design experts on creative capacity of GAI designs, but a notable divergence with AI ratings of creativity. The findings also reveal that prompt complexity, prompt structure, prompt length, and descriptive power of prompts especially formulated in design-related language critical to architectural creativity.